Strategy Consultancy
How does the market develop, what are the dynamics?
What do we have to do in order to stay (to become more) competitive?
Which developments are there in terms of product development and new applied technologies?

In small iterative groups we analyze the market and discuss these and other aspects with our clients. On request we support our clients with the operational implementation.

Product Management
How can we market our products in a more successful way?
How do we enter new markets and overcome market barriers?
How can we optimize the functionality of our products?
What are the users/clients needs?

Product Management is one of our core competences, especially on a B2B level for hydrocolloids and complex technologies. Our regional focus lies in Southern European markets as well as markets in South East Asia.

Marketing | Public Relation
Given limited financial resources, how can we achieve a significant impact within the target group?
How can we integrate new media in our Marketing Strategy?

Classic, online and mobile Marketing are as well areas of core competence, where we work with partners companies, especially on areas such as print, TV advertisement and PR.  

Business Development
How can we increase sales?
Where are new business potentials?
Where and how can we enter new markets?

These and others aspects we break down into small iterative projects. Apart from the usual market analysis we test new ideas and concepts with prototypes and demo products in order to evaluate its chance of success.